Marketing & Automation•Pre-Configured Scenario (2026-11-10)

India D2C Brand: Monthly WhatsApp Offer Broadcasts, Order Alerts and OTPs

Monthly WhatsApp Business bill for an Indian D2C brand: 50,000 offer broadcasts, order alerts, OTPs and support replies at Meta's per-message INR rates.

Example workloads
India BroadcastsIndia Click-to-WhatsAppUAE Real EstateUS Online StoreBrazil Support Desk

Messages per month

Marketing₹0.8631 / message
Utility₹0.1150 / message
Auth₹0.1150 / message
Service₹0.1150 / message
Share sent in a free entry point window (%)When a customer messages you from a Click to WhatsApp ad and you reply, Meta charges nothing for marketing, utility, authentication or service messages while the window is open (up to 7 days). Estimate what share of the messages above this covers.
Business phone numbersEach number has its own 1,000 free service messages a month.
Your BSP: monthly platform fee (INR)Optional. If you use a Business Solution Provider, enter the fee from its pricing page. We do not list BSP prices.
Your BSP: extra per message (INR)Optional. Added to every message you send, free ones included. Leave at 0 if your BSP passes Meta's rates through at cost.
Meta charges (list rates)₹45,110.00 / month68,000 messages sent to India: 67,000 charged, 1,000 free 1,000 service messages are inside the free monthly tier
Marketing: 50,000 charged x ₹0.8631₹43,155.00
Utility: 10,000 charged x ₹0.1150₹1,150.00
Authentication: 5,000 charged x ₹0.1150₹575.00
Service: 2,000 charged x ₹0.1150₹230.00
Meta charges per month₹45,110.00

These are Meta's list rates for India; an authentication-international rate of ₹2.4971 per message can apply in this market. Utility and authentication volume tiers lower the rate at high monthly volumes and are not included, so a large sender may pay less. Rates are Meta's, effective 2026-10-01, and can change on 1 January, 1 April, 1 July and 1 October.

SK
Sushant KhatriMaintainer

Vsurge Media • Web Software & Messaging Automation

Maintains this calculator at Vsurge Media. The rates are copied from Meta's published WhatsApp Business Platform rate cards (USD and INR list rates, effective 1 October 2026); the totals are plain multiplication of the message counts you enter by those rates.

Rates Copied From Meta's Rate Card
Last Checked:2026-11-10
Rate source:Meta for Developers, WhatsApp Business Platform pricing
Not modelled:Volume tiers, auth-international, Meta Business Agent
The date shown is the last time the rates were compared with Meta's published rate cards. Meta changes rates only on 1 January, 1 April, 1 July and 1 October.

Notes for This Preset

A sample Indian D2C brand sends 50,000 marketing messages, 10,000 order alerts and 5,000 OTPs a month and answers 3,000 customer messages from one business phone number. On Meta's INR rate card (effective 1 October 2026) that is 50,000 x ₹0.8631 = ₹43,155.00 for marketing, ₹1,150.00 for utility, ₹575.00 for authentication and ₹230.00 for service (the first 1,000 service messages are free, so 2,000 are charged). Meta's total is ₹45,110.00 a month, and marketing is 96% of it. Checked 10 November 2026. Volume tiers and any BSP fees are not included.

How can I lower a WhatsApp Business API bill?

Check which category your messages really fall into, because marketing is the most expensive and templates are categorised under Meta's template categorisation rules. Use Click to WhatsApp ads where they fit, since replies inside a free entry point window are not charged. Remember each business phone number has its own 1,000 free service messages a month. And for utility and authentication, check Meta's volume tiers: the rate falls as your monthly volume in a market rises.

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