Marketing & Automation•Rates verified 2026-11-10

WhatsApp Business API Pricing Calculator

Estimate your monthly Meta bill for WhatsApp Business messages from your own message counts. Pick the recipient's market from Meta's 47-market rate card, see the cost of marketing, utility, authentication and service messages in USD or INR, and account for the free monthly service messages and free entry point windows. Optionally add your BSP's fees.

Example workloads
India BroadcastsIndia Click-to-WhatsAppUAE Real EstateUS Online StoreBrazil Support Desk

Messages per month

Marketing₹0.8631 / message
Utility₹0.1150 / message
Auth₹0.1150 / message
Service₹0.1150 / message
Share sent in a free entry point window (%)When a customer messages you from a Click to WhatsApp ad and you reply, Meta charges nothing for marketing, utility, authentication or service messages while the window is open (up to 7 days). Estimate what share of the messages above this covers.
Business phone numbersEach number has its own 1,000 free service messages a month.
Your BSP: monthly platform fee (INR)Optional. If you use a Business Solution Provider, enter the fee from its pricing page. We do not list BSP prices.
Your BSP: extra per message (INR)Optional. Added to every message you send, free ones included. Leave at 0 if your BSP passes Meta's rates through at cost.
Meta charges (list rates)₹9,493.50 / month18,500 messages sent to India: 17,500 charged, 1,000 free 1,000 service messages are inside the free monthly tier
Marketing: 10,000 charged x ₹0.8631₹8,631.00
Utility: 5,000 charged x ₹0.1150₹575.00
Authentication: 2,000 charged x ₹0.1150₹230.00
Service: 500 charged x ₹0.1150₹57.50
Meta charges per month₹9,493.50

These are Meta's list rates for India; an authentication-international rate of ₹2.4971 per message can apply in this market. Utility and authentication volume tiers lower the rate at high monthly volumes and are not included, so a large sender may pay less. Rates are Meta's, effective 2026-10-01, and can change on 1 January, 1 April, 1 July and 1 October.

SK
Sushant KhatriMaintainer

Vsurge Media • Web Software & Messaging Automation

Maintains this calculator at Vsurge Media. The rates are copied from Meta's published WhatsApp Business Platform rate cards (USD and INR list rates, effective 1 October 2026); the totals are plain multiplication of the message counts you enter by those rates.

Rates Copied From Meta's Rate Card
Last Checked:2026-11-10
Rate source:Meta for Developers, WhatsApp Business Platform pricing
Not modelled:Volume tiers, auth-international, Meta Business Agent
The date shown is the last time the rates were compared with Meta's published rate cards. Meta changes rates only on 1 January, 1 April, 1 July and 1 October.

Frequently Asked Questions & How It Works

Quick answers on how Meta charges for WhatsApp Business messages: categories, free messages, and what a BSP adds.

How does Meta charge for WhatsApp Business messages?

Since 1 July 2025 Meta charges per delivered message instead of per 24-hour conversation. The price depends on the message category and on the recipient's country calling code. Meta charges only for messages from the business to the user; messages from users to the business are free. Meta publishes the rates in a rate card with 47 markets (39 countries and 8 regions) and may change them only on 1 January, 1 April, 1 July and 1 October.

What are the message categories?

Marketing, utility and authentication are template messages: promotions, transaction updates and verification codes. Service messages are non-template replies sent inside the 24-hour customer service window that opens when the customer messages you. A message has exactly one category and incurs at most one charge. Meta Business Agent, Meta's AI reply service, is a fifth category that is charged per token.

Which WhatsApp messages are free?

Three cases: messages from users to your business; every message category inside a free entry point window, which opens when a customer messages you from a Click to WhatsApp ad on the Android or iOS app and you reply (it can stay open up to 7 days); and the first 1,000 service messages each month for each business phone number. Meta started charging for service messages beyond that free tier on 1 October 2026, and also for utility messages sent inside an open customer service window.

Do I pay Meta directly, or through a BSP?

Meta's per-message rates apply either way. You can connect to the Cloud API yourself, or use a Business Solution Provider (BSP) that adds an inbox, broadcast tools or integrations and may charge a platform fee, a per-message add-on, or both. BSP prices change and depend on the plan, so this calculator does not list them: enter the fees from your provider's pricing page in the optional BSP fields.

Why is my bill lower than this calculator shows?

The calculator uses Meta's list rates. Utility and authentication messages have volume tiers that lower the rate once your monthly volume in a market passes certain levels, and messages sent inside a free entry point window do not count towards those tiers. A high-volume sender can therefore pay less than the list rate. Authentication messages can also be charged an authentication-international rate in some markets, which is higher.

Related reading

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