Marketing & Automation•Pre-Configured Scenario (2026-11-10)

India: Click to WhatsApp Ad Leads and Free Entry Point Windows

How Click to WhatsApp ads and free entry point windows change the WhatsApp Business bill in India, using Meta's INR per-message rates.

Example workloads
India BroadcastsIndia Click-to-WhatsAppUAE Real EstateUS Online StoreBrazil Support Desk

Messages per month

Marketing₹0.8631 / message
Utility₹0.1150 / message
Auth₹0.1150 / message
Service₹0.1150 / message
Share sent in a free entry point window (%)When a customer messages you from a Click to WhatsApp ad and you reply, Meta charges nothing for marketing, utility, authentication or service messages while the window is open (up to 7 days). Estimate what share of the messages above this covers.
Business phone numbersEach number has its own 1,000 free service messages a month.
Your BSP: monthly platform fee (INR)Optional. If you use a Business Solution Provider, enter the fee from its pricing page. We do not list BSP prices.
Your BSP: extra per message (INR)Optional. Added to every message you send, free ones included. Leave at 0 if your BSP passes Meta's rates through at cost.
Meta charges (list rates)₹483.24 / month13,000 messages sent to India: 1,600 charged, 11,400 free 1,000 service messages are inside the free monthly tier and the rest of the free messages are in free entry point windows
Marketing: 400 charged x ₹0.8631₹345.24
Utility: 600 charged x ₹0.1150₹69.00
Authentication: 0 charged x ₹0.1150₹0.00
Service: 600 charged x ₹0.1150₹69.00
Meta charges per month₹483.24

These are Meta's list rates for India; an authentication-international rate of ₹2.4971 per message can apply in this market. Utility and authentication volume tiers lower the rate at high monthly volumes and are not included, so a large sender may pay less. Rates are Meta's, effective 2026-10-01, and can change on 1 January, 1 April, 1 July and 1 October.

SK
Sushant KhatriMaintainer

Vsurge Media • Web Software & Messaging Automation

Maintains this calculator at Vsurge Media. The rates are copied from Meta's published WhatsApp Business Platform rate cards (USD and INR list rates, effective 1 October 2026); the totals are plain multiplication of the message counts you enter by those rates.

Rates Copied From Meta's Rate Card
Last Checked:2026-11-10
Rate source:Meta for Developers, WhatsApp Business Platform pricing
Not modelled:Volume tiers, auth-international, Meta Business Agent
The date shown is the last time the rates were compared with Meta's published rate cards. Meta changes rates only on 1 January, 1 April, 1 July and 1 October.

Notes for This Preset

A sample India business runs Click to WhatsApp ads and sends 2,000 marketing, 3,000 utility and 8,000 service messages a month. If 80% of those messages go out inside free entry point windows (a window opens when you reply to a customer who messaged from an ad, and it can last up to 7 days), Meta charges for only 1,600 of the 13,000 (the rest are inside a window or in the free monthly tier of 1,000 service messages), which costs ₹483.24 a month at Meta's INR list rates (checked 10 November 2026), against ₹2,876.20 if none of them were inside a window. The 80% is an example: measure the real share from your own message logs.

How can I lower a WhatsApp Business API bill?

Check which category your messages really fall into, because marketing is the most expensive and templates are categorised under Meta's template categorisation rules. Use Click to WhatsApp ads where they fit, since replies inside a free entry point window are not charged. Remember each business phone number has its own 1,000 free service messages a month. And for utility and authentication, check Meta's volume tiers: the rate falls as your monthly volume in a market rises.

Planning a WhatsApp Broadcast or Click to WhatsApp Funnel?

Vsurge Media can help set up WhatsApp messaging, ad funnels and CRM integrations.

Talk to Our Team