Free monthly digital marketing retainer proposal template: Meta ads, Google Search and Performance Max, UGC video ads and WhatsApp automation, with a prepayment discount and 18% IGST under SAC 998361. Edit and save as PDF.
| Item & Description of Service | Qty | Unit | Rate (₹) | GST % | Amount (₹) | Actions | |
|---|---|---|---|---|---|---|---|
| ₹35,000.00 | |||||||
| ₹25,000.00 | |||||||
| ₹30,000.00 | |||||||
| ₹20,000.00 |
| Subtotal | ₹1,10,000.00 |
| Trade Discount | (-₹11,000.00) |
| Taxable Subtotal | ₹99,000.00 |
| IGST (Integrated Tax) | ₹17,820.00 |
| Total Tax (GST) | ₹17,820.00 |
| Grand Total | ₹1,16,820.00 |
A sample monthly retainer of ₹1,10,000: Meta ads ₹35,000, Google Search and Performance Max ₹25,000, 15 short-form video ads at ₹2,000 = ₹30,000, and WhatsApp automation setup ₹20,000. A 10% prepayment discount (₹11,000) brings the taxable value to ₹99,000. The sample supplier is in Haryana and the client in Delhi, so it is an inter-state supply and the 18% GST is charged as IGST: ₹17,820. The invoice total is ₹1,16,820. SAC 998361 is "Advertising Services" on CBIC's classification (checked 10 November 2026); SAC 998311 is management consulting, not advertising. Ad spend paid directly to the ad platforms is not part of this quotation. All names, numbers and bank details in this template are placeholders: replace them with your own.
Splitting a fixed-price project into stages, for example an advance, a payment at an interim delivery and a final payment on hand-over, is a common way for agencies and contractors to protect cash flow and for clients to pay against visible progress. The percentages in this template are examples. Agree your own split in writing.
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