High-Ticket Coaching & Consulting Funnel ROAS Calculator
Calculate break-even ROAS and target call cost for $3,000 high-ticket coaching programs. Factor in payment processor cuts and 5% sales call close rates.
Unit Economics & Costs
Retail selling price or contract deal size
Direct fulfillment / supplier cost per unit
Outbound parcel freight & box packing
Percentage your gateway takes, for example 2.9%
Flat part of the fee, for example $0.30. Use 0 if none
Media retainer or ad automation tool cost
Used to amortize monthly retainer overhead
Target net margin left over after all ad spend
Model cost-per-lead and sales closing rates
E.g., 10% means 1 in 10 inquiries becomes a paying client
WordStream's 23 business categories. Pick the closest one to your business.
Education & Instruction: average ad costs
Average cost per lead, against the most you can pay per lead at your close rate.
| Platform | Avg CPC | Avg cost per lead | Your break-even CPL | Average vs break-even |
|---|---|---|---|---|
| Google search ads | $4.81 | $77.48 | $123.13 | Under break-even (0.6x) |
| Meta leads campaigns | $1.72 | $26.31 | $123.13 | Under break-even (0.2x) |
Averages across WordStream's client accounts (Google Ads and Facebook Ads Benchmarks 2026), checked 2026-11-10. Your own costs will differ. Google Ads Benchmarks 2026 · Facebook Ads Benchmarks 2026
Notes for This Preset
Example inputs: a $3,000 program, $200 delivery cost, a 2.9% + $0.30 card fee ($87.30) and a $2,500 monthly retainer spread over 10 enrolments ($250.00 each). Contribution margin is $2,462.70 (82.1%), so break-even CPA is $2,462.70 and break-even ROAS is 1.22x. To keep a 30% net margin ($900.00 per student), target CPA is $1,562.70 and target ROAS is 1.92x. If 5% of leads enrol, break-even cost per lead is $123.13 and target cost per lead is $78.13. WordStream has no coaching category, so this uses its Education & Instruction averages (checked 10 Nov 2026): $77.48 per lead on Google search ads and $26.31 on Meta leads campaigns, both under the break-even cost per lead.
How can I lower my break-even ROAS?
Three primary levers: increase Average Order Value (AOV) via post-purchase upsells and cross-sell bundles, negotiate lower supplier/COGS rates at volume, or lower payment processing and fulfillment costs. Increasing contribution margin lowers your required break-even ROAS, allowing you to bid more aggressively in competitive ad auctions.
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