Dental & MedSpa Patient Acquisition Cost & ROAS Calculator
Calculate break-even CPA and patient acquisition cost for cosmetic dental and medspa clinics ($450 treatment package). Accounts for clinical supplies and 15% booking rates.
Unit Economics & Costs
Retail selling price or contract deal size
Direct fulfillment / supplier cost per unit
Outbound parcel freight & box packing
Percentage your gateway takes, for example 2.9%
Flat part of the fee, for example $0.30. Use 0 if none
Media retainer or ad automation tool cost
Used to amortize monthly retainer overhead
Target net margin left over after all ad spend
Model cost-per-lead and sales closing rates
E.g., 10% means 1 in 10 inquiries becomes a paying client
WordStream's 23 business categories. Pick the closest one to your business.
Dentists & Dental Services: average ad costs
Average cost per lead, against the most you can pay per lead at your close rate.
| Platform | Avg CPC | Avg cost per lead | Your break-even CPL | Average vs break-even |
|---|---|---|---|---|
| Google search ads | $8.00 | $72.97 | $53.02 | Over break-even (1.4x) |
| Meta leads campaigns | $5.70 | $61.56 | $53.02 | Over break-even (1.2x) |
Averages across WordStream's client accounts (Google Ads and Facebook Ads Benchmarks 2026), checked 2026-11-10. Your own costs will differ. Google Ads Benchmarks 2026 · Facebook Ads Benchmarks 2026
Notes for This Preset
Example inputs: a $450 treatment package, $60 supplies, a 2.5% + $0.30 card fee ($11.55) and a $1,000 monthly retainer spread over 40 bookings ($25.00 each). Contribution margin is $353.45 (78.5%), so break-even CPA is $353.45 and break-even ROAS is 1.27x. To keep a 25% net margin ($112.50 per patient), target CPA is $240.95 and target ROAS is 1.87x. If 15% of leads book, break-even cost per lead is $53.02 and target cost per lead is $36.14. WordStream's 2026 Dentists & Dental Services averages (checked 10 Nov 2026) are $72.97 per lead on Google search ads (1.4x the break-even cost per lead) and $61.56 on Meta leads campaigns (1.2x). At these example inputs the average lead costs more than the package can pay for; a higher booking rate or a higher-value package changes that.
How can I lower my break-even ROAS?
Three primary levers: increase Average Order Value (AOV) via post-purchase upsells and cross-sell bundles, negotiate lower supplier/COGS rates at volume, or lower payment processing and fulfillment costs. Increasing contribution margin lowers your required break-even ROAS, allowing you to bid more aggressively in competitive ad auctions.
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