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PlayStation Holiday Sale 2025
The holiday shopping season isn’t over yet. Sony has launched its massive End of Year Sale in the United States, offering some of the lowest prices we have seen on PS5 hardware and software since launch.
If you missed the Black Friday rush, this is your second chance. Running now through January 6, 2026, this sale includes aggressive price cuts on the PlayStation 5 Slim, PS VR2, and nearly every major first-party exclusive.
At VsurgeMedia.in, we analyze global market trends, and Sony’s US strategy is clear: clear inventory before the fiscal year ends by locking players into their ecosystem with irresistible hardware deals.
Top Hardware Deals: PS5 & VR2 Prices Slashed
The standout offer this season is the $100 price cut on the PlayStation VR2 headset. Once considered a niche luxury, the VR2 is now available for just $299.99 at major US retailers.
PlayStation Holiday Sale 2025
Console and accessory deals are equally aggressive:
- PlayStation 5 Slim (Disc Edition): Now priced at $449.99 (Save $50).
- PlayStation 5 Digital Edition: Drops to $399.99—a price point not seen since the original 2020 launch.
- DualSense Controllers: Standard colors are down to $54.99 (Save $20).
- Pulse Explore Earbuds: Discounted to $169.99.
Blockbuster PS5 Games Starting at $19.99
PlayStation Holiday Sale 2025
Sony is practically giving away its best library hits to get new console owners hooked. You can now pick up the Game of the Year contender God of War Ragnarök for just $19.99 (originally $69.99).
Here are the best software deals available on Amazon US and PlayStation Direct:
- Marvel’s Spider-Man 2: Now $29.99 (60% Off).
- Gran Turismo 7: The ultimate racing sim for $29.99.
- The Last of Us Part II Remastered: Only $29.99.
- Helldivers 2: Join the fight for democracy for $29.99.
- MLB The Show 24: Deeply discounted to $19.99.
The Marketing Angle: The “Loss Leader” Strategy
PlayStation Holiday Sale 2025
Why is Sony selling God of War Ragnarök for $20? In the US market, this is a classic “Loss Leader” strategy. By selling high-quality software at a rock-bottom price, they drive hardware adoption. Once a user buys a PS5 for the cheap games, the “Lifetime Value” (LTV) of that customer increases significantly over the next 3-4 years.
At vsurgemedia.in, we help brands implement similar retention strategies. You don’t always need to profit on the first sale; you need to win the customer relationship.
Don’t wait: These deals end January 6, 2026. For more tech insights and digital growth strategies, visit our Digital Marketing Blog.